# EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi)

Page: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee497-mentor-moment-ciara-troy-let-the-customer-voice-build-the-business-oishii-sushi
Text version: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee497-mentor-moment-ciara-troy-let-the-customer-voice-build-the-business-oishii-sushi.md
Podcast: [The Entrepreneur Experiment](https://stenobird.com/podcast/the-entrepreneur-experiment-1063847)
Published: 2026-05-03T16:04:00+00:00
Episode link: https://episode.flightcast.com/01KQQ8M3H3KP7Q3B04257R7NHN.mp3
Audio file: https://episode.flightcast.com/01KQQ8M3H3KP7Q3B04257R7NHN.mp3
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Duration seconds: 343

## Resource

In this Mentor Moment, Ciara Troy, founder of Oishii Sushi, shares a simple founder advantage that most people avoid: getting closer to the customer voice, not further away from it. Instead of over-engineering a five-year plan, Ciara focused on relentless iteration - testing, listening, refining, and letting real demand guide the next move. It’s a practical reminder that traction often comes from doing the unglamorous work: showing up consistently, making small improvements, and acting fast on feedback - even when you’re tired, the weather’s against you, and the path isn’t clear yet. Listen back to the full conversation in Episode 450 of The Entrepreneur Experiment - and subscribe/follow so you don’t miss the next Mentor Moment. *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment

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## Transcript

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