# EE492 - From Glofox to WellFest: Anthony Kelly on Timing, Scale, and Redefining Success Beyond Business Page: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee492-from-glofox-to-wellfest-anthony-kelly-on-timing-scale-and-redefining-success-beyond-business Text version: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee492-from-glofox-to-wellfest-anthony-kelly-on-timing-scale-and-redefining-success-beyond-business.md Podcast: [The Entrepreneur Experiment](https://stenobird.com/podcast/the-entrepreneur-experiment-1063847) Published: 2026-04-17T15:52:00+00:00 Episode link: https://episode.flightcast.com/01KPD5HQ01AFZJ7YHBVFWRYMZ1.mp3 Audio file: https://episode.flightcast.com/01KPD5HQ01AFZJ7YHBVFWRYMZ1.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-entrepreneur-experiment-1063847/episodes/ee492-from-glofox-to-wellfest-anthony-kelly-on-timing-scale-and-redefining-success-beyond-business Duration seconds: 5961 ## Resource In this episode of The Entrepreneur Experiment, Gary Fox sits down with Anthony Kelly - entrepreneur, co-founder of Glofox, and co-founder of WellFest - for a wide-ranging conversation on building in the health and wellness space long before it became mainstream. From spotting the early signals in boutique fitness and turning that into a global software company, to building one of Irelandโ€™s best-known wellness festivals over a decade, Anthony shares what it really takes to grow in a category that is evolving in real time. He opens up about the importance of timing, niche focus, culture, and hiring, how Glofox scaled internationally and navigated the shock of Covid, and what it was like to eventually join forces with ABC Fitness. But this episode goes beyond business too. Anthony reflects on identity, obsessive founder energy, male health, emotional resilience, and why more honest, conversational spaces are needed for people to figure out what actually works for them. If youโ€™re building a business, navigating growth, or trying to create a life that works beyond just work, this is a thoughtful and deeply valuable episode. Show notes In this episode, we cover: ๐Ÿ”ฅ How Anthony spotted the shift in boutique fitness before the market fully exploded ๐Ÿš€ The early Glofox story: from agency work to building a SaaS platform for gyms ๐Ÿ’ก Why niche focus gave Glofox an edge in a crowded software market ๐Ÿ“ˆ Growing from early traction to global expansion across Ireland, the US and Australia ๐ŸŒ What it takes to build enterprise relationships and win major fitness franchise clients ๐Ÿง  The hiring lessons Anthony learned the hard way, and what he now looks for in great people ๐Ÿ—๏ธ Why culture is built by behaviour, not by slogans or slide decks ๐Ÿฆ  How Glofox and WellFest both survived Covid - and wโ€ฆ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-entrepreneur-experiment-1063847/episodes/ee492-from-glofox-to-wellfest-anthony-kelly-on-timing-scale-and-redefining-success-beyond-business/transcription-requests` โ€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee492-from-glofox-to-wellfest-anthony-kelly-on-timing-scale-and-redefining-success-beyond-business.md` โ€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.