# EE473 - Mentor Moment: Keilidh Cashell on Trust - The Real Currency of Influencing

Page: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee473-mentor-moment-keilidh-cashell-on-trust-the-real-currency-of-influencing
Text version: https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee473-mentor-moment-keilidh-cashell-on-trust-the-real-currency-of-influencing.md
Podcast: [The Entrepreneur Experiment](https://stenobird.com/podcast/the-entrepreneur-experiment-1063847)
Published: 2026-02-01T21:28:00+00:00
Episode link: https://episode.flightcast.com/01KGDH4BK726XARH20XP8481QJ.mp3
Audio file: https://episode.flightcast.com/01KGDH4BK726XARH20XP8481QJ.mp3
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Duration seconds: 451

## Resource

In this Mentor Moment, Keilidh Cashell shares the exact moment her career pivoted - she left her job on the makeup counter with plans to build a weekend client business… and instead, brands started reaching out with paid opportunities straight away. Keilidh breaks down how she stayed true to her values, learned the realities of the influencer industry, and why trust and long-term partnerships matter more than a quick ad. 🎧 Want the full story? Listen to Episode 414 of The Entrepreneur Experiment for the complete conversation with Keilidh. Our Sponsors: Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Rory’s Travel Club: https://bit.ly/rorys26 Chartered Capital: https://bit.ly/49ZuFrk

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## Transcript

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