# Episode 133 - The 5 Year Average: What Long-Term Coaching Actually Builds

Page: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-133-the-5-year-average-what-long-term-coaching-actually-builds
Text version: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-133-the-5-year-average-what-long-term-coaching-actually-builds.md
Podcast: [The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches](https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076)
Published: 2026-07-08T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2215178/episodes/19426532-episode-133-the-5-year-average-what-long-term-coaching-actually-builds.mp3
Audio file: https://www.buzzsprout.com/2215178/episodes/19426532-episode-133-the-5-year-average-what-long-term-coaching-actually-builds.mp3
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Duration seconds: 1358

## Resource

Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead. I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've stayed through major life detours and come right back when they were ready. In this episode, I break down what actually keeps athletes around for years instead of one race cycle: Why longevity planning (not jumping straight to a marathon or an Iron...

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## Transcript

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