# Episode 127 - The Risk in Upleveling

Page: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-127-the-risk-in-upleveling
Text version: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-127-the-risk-in-upleveling.md
Podcast: [The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches](https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076)
Published: 2026-05-27T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2215178/episodes/19217796-episode-127-the-risk-in-upleveling.mp3
Audio file: https://www.buzzsprout.com/2215178/episodes/19217796-episode-127-the-risk-in-upleveling.mp3
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Duration seconds: 1554

## Resource

You wanted a full roster. Now you have it. So why does it feel like you're stuck? A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming. In this episode, I walk through the 4 risks every coach faces when they start to up-level. What you'll learn: Why scaling means shifting your identity from coach to CEO and why that's so hard to acceptHow expenses multiply non-linearly as you grow (and why feari...

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## Transcript

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