# Episode 104 - A Shift We Need in the Endurance Industry

Page: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-104-a-shift-we-need-in-the-endurance-industry
Text version: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-104-a-shift-we-need-in-the-endurance-industry.md
Podcast: [The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches](https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076)
Published: 2025-12-17T11:00:00+00:00
Episode link: https://www.buzzsprout.com/2215178/episodes/18360053-episode-104-a-shift-we-need-in-the-endurance-industry.mp3
Audio file: https://www.buzzsprout.com/2215178/episodes/18360053-episode-104-a-shift-we-need-in-the-endurance-industry.mp3
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Duration seconds: 1850

## Resource

In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach. Interested in getting your coaching business started? Join the ...

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## Transcript

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