# How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries

Page: https://stenobird.com/podcast/the-embc-network-1383245/how-passion-purpose-persistence-built-a-national-beauty-brand-with-shan-berries
Text version: https://stenobird.com/podcast/the-embc-network-1383245/how-passion-purpose-persistence-built-a-national-beauty-brand-with-shan-berries.md
Podcast: [THE EMBC NETWORK](https://stenobird.com/podcast/the-embc-network-1383245)
Published: 2026-07-13T09:23:03+00:00
Episode link: https://rss.com/podcasts/theihealthchannelandihealthradiowithhurricaneh/2983766
Audio file: https://content.rss.com/episodes/35558/2983766/theihealthchannelandihealthradiowithhurricaneh/2026_07_13_09_21_14_9c410545-e3d5-4248-88cf-8069a2255b44.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-embc-network-1383245/episodes/how-passion-purpose-persistence-built-a-national-beauty-brand-with-shan-berries
Duration seconds: 3250

## Resource

How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. 🌐 Shades By Shan Cosmetics Website Special Offer for Listeners Use code Balanced20 to receive a discount on your order. 🛍️ Shop here: Shades By Shan Collection #ShadesByShan #BeautyEntrepreneur #WomenInBusiness #LatinaFounder #PurposeDrivenBusiness #EntrepreneurshipJourney #BeautyBrand #BusinessGrowth #PodcastInterview #BalancedBeautifulAbundant ✨ CONNECT WITH REBECCA ✨ 💫 Events and happenings https://pillar.io/rebeccaewhitman 💫 Grab the balanced beautiful bundle https://balancedbeautifulabundant.com/tier-1-bbb 💫Romantic Reset 15 min free coaching call https://calendly.com/rebeccaelizabethwhitman/touch-base-call 💫Help me plan my next retreat https://my.trovatrip.com/public/l/survey-rebecca-whitman 💫Neucollagen with $10 off link https://amare.com/g10/2088608/p/ncol 📱 FOLLOW REBECCA: YouTube: https://www.youtube.com/@rebeccaewhitman Instagram: https://www.instagram.com/rebeccaewhitman Facebook: https://www.facebook.com/rebecca.whitman LinkedIn: https://www.linkedin.com/in/rebeccaewhitman TikTok: https://www.tiktok.com/@magnetic.midlife Website: http…

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## Transcript

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