# This “Marketing Guru” Almost Bankrupted My Business

Page: https://stenobird.com/podcast/the-email-marketing-show-887066/this-marketing-guru-almost-bankrupted-my-business
Text version: https://stenobird.com/podcast/the-email-marketing-show-887066/this-marketing-guru-almost-bankrupted-my-business.md
Podcast: [The Email Marketing Show](https://stenobird.com/podcast/the-email-marketing-show-887066)
Published: 2026-03-04T00:00:00+00:00
Episode link: https://www.EmailMarketingHeroes.com
Audio file: https://episodes.captivate.fm/episode/9e2d9eb6-c16d-4785-9467-12f0421c2bb0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-email-marketing-show-887066/episodes/this-marketing-guru-almost-bankrupted-my-business
Duration seconds: 509

## Resource

I got on a sales call with one of the biggest marketing gurus in the world. I admired him. I had watched his launches. I had seen him make millions in a single day. I was a total fan. Thirty minutes later, I almost sent him $8,000. If I had said yes, my business would have collapsed. Within months, I would have been bankrupt. The scariest part is that most people would have taken that deal without hesitation. It sounded smart. It sounded logical. It sounded like growth. But it would have destroyed everything I had built. Here is what happened, and why this lesson could save your business, too. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want mo…

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