# This Has REPLACED Scarcity In Launches (And Made Me 18x More Sales)

Page: https://stenobird.com/podcast/the-email-marketing-show-887066/this-has-replaced-scarcity-in-launches-and-made-me-18x-more-sales
Text version: https://stenobird.com/podcast/the-email-marketing-show-887066/this-has-replaced-scarcity-in-launches-and-made-me-18x-more-sales.md
Podcast: [The Email Marketing Show](https://stenobird.com/podcast/the-email-marketing-show-887066)
Published: 2026-03-25T00:00:00+00:00
Episode link: https://www.EmailMarketingHeroes.com
Audio file: https://episodes.captivate.fm/episode/7f7bda71-9d75-4468-a898-ebdaba0e0834.mp3
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Duration seconds: 500

## Resource

It sounds ridiculous… but a teabag changed everything. Not a new funnel. Not a better webinar. Not more urgency, countdown timers, or “last chance” emails. A teabag. And what it revealed completely flipped how launches work, and why so many leave huge amounts of money on the table. Because here’s the uncomfortable truth. Most launches don’t fail because of price. They don’t fail because of timing. They don’t even fail because people don’t trust you. They fail for a much simpler, and far more frustrating, reason. People don’t actually understand what you’re selling. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course…

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