# AI Is Killing Coaching Businesses — Here’s What to Sell Instead

Page: https://stenobird.com/podcast/the-email-marketing-show-887066/ai-is-killing-coaching-businesses-here-s-what-to-sell-instead
Text version: https://stenobird.com/podcast/the-email-marketing-show-887066/ai-is-killing-coaching-businesses-here-s-what-to-sell-instead.md
Podcast: [The Email Marketing Show](https://stenobird.com/podcast/the-email-marketing-show-887066)
Published: 2026-04-06T00:00:00+00:00
Episode link: https://www.EmailMarketingHeroes.com
Audio file: https://episodes.captivate.fm/episode/78e42760-dcdf-4919-9099-31ebfe4b047d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-email-marketing-show-887066/episodes/ai-is-killing-coaching-businesses-here-s-what-to-sell-instead
Duration seconds: 775

## Resource

Something big is happening behind closed doors… and most people aren’t talking about it out loud. At events across Europe, in quiet corners between talks, experts are whispering the same thing: sales are getting harder. Refunds are rising. And the business model that once felt unstoppable is starting to crack. Coaches, course creators, and membership owners are all feeling it. And the reason? AI. But before you panic, here’s the twist. You don’t need to burn your business down and start again. You just need to change what you sell and how you sell it. Let’s break it down. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a…

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