# Choose Your Hard: The Business Lesson I Keep Learning [Ep 248]

Page: https://stenobird.com/podcast/the-email-growth-show-email-marketing-tips-for-women-coaches-course-creators-online-business-owners-1655959/choose-your-hard-the-business-lesson-i-keep-learning-ep-248
Text version: https://stenobird.com/podcast/the-email-growth-show-email-marketing-tips-for-women-coaches-course-creators-online-business-owners-1655959/choose-your-hard-the-business-lesson-i-keep-learning-ep-248.md
Podcast: [The Email  Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners](https://stenobird.com/podcast/the-email-growth-show-email-marketing-tips-for-women-coaches-course-creators-online-business-owners-1655959)
Published: 2026-05-08T02:00:00+00:00
Episode link: https://www.buzzsprout.com/2065148/episodes/19144162-choose-your-hard-the-business-lesson-i-keep-learning-ep-248.mp3
Audio file: https://www.buzzsprout.com/2065148/episodes/19144162-choose-your-hard-the-business-lesson-i-keep-learning-ep-248.mp3
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Duration seconds: 748

## Resource

In this episode, I’m sharing a very honest story about an absolute parenting disaster [nighttime scooter ride included 😅] and the business lesson it smacked me in the face with: The hard doesn’t disappear. It just changes shape. If business feels heavier than expected right now, this one’s for you. What You’ll Learn in This Episode: Why entrepreneurship never fully becomes “easy” and why that’s not a bad thing.The difference between avoiding hard and choosing the hard that aligns with your li...

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## Transcript

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