# The NFL & Forbes 400 Hire Her. Here's Why

Page: https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796/the-nfl-forbes-400-hire-her-here-s-why
Text version: https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796/the-nfl-forbes-400-hire-her-here-s-why.md
Podcast: [The Elite Recruiter Podcast](https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796)
Published: 2026-06-15T12:13:19+00:00
Episode link: https://pod.co/the-elite-recruiter-podcast/the-nfl-forbes-400-hire-her-heres-why
Audio file: https://downloads.pod.co/5825fd83-9e96-44b3-9cb7-112a46ad1e1b/66bfe675-d106-4454-8264-91e057c1c082.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-elite-recruiter-podcast-3517796/episodes/the-nfl-forbes-400-hire-her-here-s-why
Duration seconds: 4480

## Resource

She runs a three-person team. She places 7 to 12 people a month. She charges 18% of annual salary — right in line with the market. And somehow she's the preferred childcare provider for the LA Rams, the LA Chargers, and a meaningful slice of the Forbes 400. There's no SDR. There are no paid ads. She's not on LinkedIn. Every deal is referred or inbound. After 20 years. Rebecca Stewart is the founder of VIP Nannies. What she's built in high-end household staffing is the relationship-driven, niche-locked business most agency owners say they want and almost none actually build. This episode is how she got there — and what she'd tell a recruiter sitting in the wrong niche, or no niche at all. This episode is brought to you by Atlas — the AI-first recruitment platform that captures every candidate conversation and makes it searchable. Atlas customers report 40%+ EBITDA growth and 80%+ billings increase. Unlock your listener offer at recruitwithatlas.com The AI Recruiting Summit 2026 is back July 13-20. Free live sessions with recruiting engineers, operators, and tool-builders showing what's actually working. Register at https://ai-recruiting-summit-2026.heysummit.com/ Rebecca didn't plan this. Small California town, college basketball, Cal State Fullerton, then three months in the Peace Corps in Paraguay because her friends were getting master's degrees. She came home needing a job. A friend told her about a Bel Air nanny role. She interviewed. She was hired before she got home. She worked Friday through Monday for a year, then walked away because she wanted her weekends back. Inside a few weeks she'd researched every LA nanny agency, called her hometown bank for a loan, and started VIP Nannies at 23. The first family she met tried to hire her as their nanny. She declined an…

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