# How To Become The Recruiter AI Recommends

Page: https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796/how-to-become-the-recruiter-ai-recommends
Text version: https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796/how-to-become-the-recruiter-ai-recommends.md
Podcast: [The Elite Recruiter Podcast](https://stenobird.com/podcast/the-elite-recruiter-podcast-3517796)
Published: 2026-07-27T09:12:08+00:00
Episode link: https://pod.co/the-elite-recruiter-podcast/how-to-become-the-recruiter-ai-recommends
Audio file: https://downloads.pod.co/5825fd83-9e96-44b3-9cb7-112a46ad1e1b/247af19b-8d96-4e3c-96ea-d4691e653e89.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-elite-recruiter-podcast-3517796/episodes/how-to-become-the-recruiter-ai-recommends
Duration seconds: 3725

## Resource

Right now a hiring manager is typing "accounting recruiter near me" into ChatGPT, and somebody is coming up. Steve Gipson's argument is that the recruiter who gets named is almost never the best one. It is simply the most visible one. Benjamin sat in a room at the Pinnacle Society conference adding up numbers as top billers casually mentioned inbound work arriving through their websites. Two hundred thousand here. Four hundred thousand there. Another hundred somewhere else. Roughly a million dollars in placement fees that nobody chased. That is the conversation that led to this episode. Steve grew up in the industry listening to his father close deals from a home office, spent seven years on a direct hire desk in insurance, then got recruited out of recruiting by his brother Jeff. Recruiters Websites enters its fourteenth year this December and has worked with over a thousand firms. The number that anchors this episode belongs to one of those clients. A two person firm that had billed four hundred and four thousand dollars of inbound business as of the day this was recorded. They pull twenty to thirty leads a month from people who have never heard of them. Steve is careful with the caveat. That firm planted its tree seven or eight years ago, and they still had to vet the client, sell the fee agreement, and do the work. Then they get into what actually changed. Steve explains why the doom posts claiming Google killed search got it backwards, what an AI snippet is really pulling from, and why the models reward specificity in a way the old ten blue links never did. He breaks down topical authority in plain language, why a page for accounting recruiters in St. Louis should link back to a page for accounting recruiters in Missouri, and how that structure becomes the answer…

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## Transcript

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