# What Agents Don’t Want Buyers to See: The Truth About Campaign Histories

Page: https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/what-agents-don-t-want-buyers-to-see-the-truth-about-campaign-histories
Text version: https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/what-agents-don-t-want-buyers-to-see-the-truth-about-campaign-histories.md
Podcast: [The Elephant In The Room Property Podcast | Inside Australian Real Estate](https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810)
Published: 2025-12-21T20:00:00+00:00
Episode link: http://www.theelephantintheroom.com.au/
Audio file: https://episodes.captivate.fm/episode/2256dc3e-a8a2-4923-adaa-0eaff8c9eb9b.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/episodes/what-agents-don-t-want-buyers-to-see-the-truth-about-campaign-histories
Duration seconds: 2361

## Resource

In this episode, we pull back the curtain on one of the least transparent parts of Australia’s property market: sales campaign behaviour. From hidden campaign histories to shifting price guides and agent tactics designed to manufacture buyer momentum, most buyers are making six- and seven-figure decisions without the information they actually need. Today’s conversation digs into that gap — and the consequences of it. We’re joined by Henry Pedersen , co-founder and CEO of Homer , a proptech tool built to expose the data buyers never get to see. Henry walks us through what really happens behind the scenes of a sales campaign: failed auctions, withdrawn listings, guide price movements, and the patterns in agent strategy that can completely alter a buyer’s perception of value. We talk about why big data alone isn’t enough, how algorithms misread hyper-specific property nuances, and why more information doesn’t automatically mean better decisions. We also dive into the thornier realities: the structural incentives pushing agents toward underquoting, why buyers keep falling into the same traps, how state regulators are tightening their approach, and what transparency could actually look like if buyers had access to honest, unfiltered campaign histories. Henry also shares how buyer behaviour — from switching suburbs to chasing “hot” listings — is often influenced by information that’s incomplete or deliberately curated. Whether you're navigating the market for the first time, returning after a break, or advising clients professionally, this episode gives you tools to understand the battlefield. We help you recognise the signals buried inside campaign data, avoid being blindsided by agent strategy, and get clearer about where your expectations sit in the real market — not the…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/episodes/what-agents-don-t-want-buyers-to-see-the-truth-about-campaign-histories/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/what-agents-don-t-want-buyers-to-see-the-truth-about-campaign-histories.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.