# How to Manipulate AI Search (Before It Manipulates You)

Page: https://stenobird.com/podcast/the-edward-show-6568456/how-to-manipulate-ai-search-before-it-manipulates-you
Text version: https://stenobird.com/podcast/the-edward-show-6568456/how-to-manipulate-ai-search-before-it-manipulates-you.md
Podcast: [The Edward Show](https://stenobird.com/podcast/the-edward-show-6568456)
Published: 2026-05-29T21:39:00+00:00
Episode link: https://9342edaa-17ad-4315-a037-ec4dfabd63f7.libsyn.com/how-to-manipulate-ai-search-before-it-manipulates-you
Audio file: https://traffic.libsyn.com/secure/9342edaa-17ad-4315-a037-ec4dfabd63f7/Kasra_Dash_5.29.28.mp3?dest-id=4081527
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JSON: https://stenobird.com/v1/public/podcasts/the-edward-show-6568456/episodes/how-to-manipulate-ai-search-before-it-manipulates-you
Duration seconds: 5427

## Resource

E1060: AI search is not magic. It is pattern recognition at scale. It looks for consensus, relevance, authority, repetition, and reinforcement across the web. If you understand that, you can influence it. In this episode, Kasra Dash and I break down how AI search engines like ChatGPT, Google AI Overviews, Gemini, Claude, Grok, and Perplexity decide who to recommend. We go deep into what is working right now, what most SEOs are missing, and how brands can control what AI says about them. This is based on live testing, deleted pages, AI citation tracking, and real-world case studies. We cover: - Why YouTube is massively underutilized in AI search - How AI engines build "consensus" around a brand - Why reviews impact not just SEO, but paid ads and AI recommendations - How to swap out review platforms when one is hurting you - The real effect of listicles in AI citations - How ChatGPT uses multiple bots (and why that matters) - What happens when you delete pages that are being cited in AI - Differences between ChatGPT, Claude, Grok, and Perplexity - How to influence AI by amplifying reviews across external sites - Why most SEOs are undervaluing their skillset - Whether affiliates and publishers still have a future in AI search - Why customer service may be the most overlooked SEO lever - How to think about fan-out queries and recommendation prompts - When schema helps and when it does nothing We also talk about: - Click manipulation in competitive industries - Query fan-out strategy for product recommendations - Why brand > anonymous affiliate sites in the current environment - Why owning assets beats running an agency long term - How to structure comparisons and "alternatives" pages properly If you run a SaaS, local service business, agency, affiliate site, or media brand…

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