# He Audited 70,000 Websites. Here's Why Your SEO Traffic Isn't Converting

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Podcast: [The Edward Show](https://stenobird.com/podcast/the-edward-show-6568456)
Published: 2026-07-03T16:34:00+00:00
Episode link: https://9342edaa-17ad-4315-a037-ec4dfabd63f7.libsyn.com/he-audited-70000-websites-heres-why-your-seo-traffic-isnt-converting
Audio file: https://traffic.libsyn.com/secure/9342edaa-17ad-4315-a037-ec4dfabd63f7/He_Audited_70000_Websites._Heres_Why_Your_SEO_Traffic_Isnt_Converting.mp3?dest-id=4081527
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Duration seconds: 5098

## Resource

E1095: Most businesses think they need more SEO traffic. But if the page does not convert, more traffic just means more wasted visitors. I talk with Irwin Hau, founder of Chromatix and ConversionCow, about why SEO pages, landing pages, homepages, service pages, and blog posts fail to turn visitors into leads. Irwin has audited close to 70,000 websites over 17 years. After seeing that many pages, he has noticed the same problems show up again and again. We talk about: - Why ranking on Google is only half the battle - What happens after someone clicks from SEO - The four questions every page needs to answer - Why people do not trust most landing pages - How weak calls to action kill conversions - The "one, two, three" CTA framework Irwin uses - Why every frame of the page should have a clear next step - How to make CTAs visible without making the page feel too aggressive - Why a phone number in the top right still matters for many businesses - Why broken forms and wrong click-to-call numbers cost businesses leads - The form fields Irwin recommends for service businesses - Why businesses should test their own forms every month - How to turn blog traffic into leads - Why tools, calculators, PDFs, videos, and quizzes can make SEO pages convert better - Why proof density matters - How testimonials, case studies, awards, certifications, and real photos build trust - Why AI-looking images can hurt trust - Why overly polished content can feel less believable - How bad SEO pages create poor user signals - Why satisfying search intent above the fold is so important - How clutter hurts conversions - Why some pages need less content, not more - How one-page UX changes can increase leads - Why mega menus can help B2C and service websites when used correctly - Why people should impro…

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