# Google's June Spam Update Is Brutal: The Sites Getting Wiped Out (And Why)

Page: https://stenobird.com/podcast/the-edward-show-6568456/google-s-june-spam-update-is-brutal-the-sites-getting-wiped-out-and-why
Text version: https://stenobird.com/podcast/the-edward-show-6568456/google-s-june-spam-update-is-brutal-the-sites-getting-wiped-out-and-why.md
Podcast: [The Edward Show](https://stenobird.com/podcast/the-edward-show-6568456)
Published: 2026-06-28T20:15:00+00:00
Episode link: https://9342edaa-17ad-4315-a037-ec4dfabd63f7.libsyn.com/googles-june-spam-update-is-brutal-the-sites-getting-wiped-out-and-why
Audio file: https://traffic.libsyn.com/secure/9342edaa-17ad-4315-a037-ec4dfabd63f7/Googles_June_Spam_Update_Is_Brutal_The_Sites_Getting_Wiped_Out_And_Why.mp3?dest-id=4081527
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Duration seconds: 1057

## Resource

E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better positioned, and what this update says about where Google Search is going next. The update started on June 24, 2026 and completed on June 26, 2026. Google called it a normal spam update, but many SEOs reported movement that felt bigger, earlier, and more widespread than a typical spam update. This matters because it comes right after the May 2026 core update, more unconfirmed volatility in mid-June, and growing pressure from AI search. Google is not only policing traditional search rankings. Its spam policies now also mention attempts to manipulate generative AI responses in Google Search. We cover: - Why the June 2026 spam update matters - What Google officially said about the update - Why this update may have felt bigger than expected - The types of sites most exposed right now - Why scaled AI content is risky - How fake authority and fake expertise can hurt SEO - What e-commerce sites should watch - Why thin product pages and fake review pages are vulnerable - What finance sites need to be careful about - Why SaaS comparison pages and AI-written alternatives posts may be exposed - What local SEO sites should avoid - Why fake location pages and doorway city pages are still dangerous - What publishing and affiliate sites need to understand - Why original reporting, data, expert commentary, and real experience matter more - How to tell whether your traffic drop is from rankings, impressions, clicks, AI Overviews, ads, or SERP changes - Why some sites are seeing huge volatility across multiple Google updates - What "Mount AI" means - Why fast AI content growth can turn into a major traffic crash - Wha…

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