# When War Becomes a Brand: How Tech/Zionism Turned Conflict Into Content

Page: https://stenobird.com/podcast/the-dugout-a-black-anarchist-podcast-6944129/when-war-becomes-a-brand-how-tech-zionism-turned-conflict-into-content
Text version: https://stenobird.com/podcast/the-dugout-a-black-anarchist-podcast-6944129/when-war-becomes-a-brand-how-tech-zionism-turned-conflict-into-content.md
Podcast: [The Dugout | a Black anarchist podcast](https://stenobird.com/podcast/the-dugout-a-black-anarchist-podcast-6944129)
Published: 2025-12-01T17:22:15+00:00
Episode link: https://podcasters.spotify.com/pod/show/the-dugout2/episodes/When-War-Becomes-a-Brand-How-TechZionism-Turned-Conflict-Into-Content-e3bnn7m
Audio file: https://anchor.fm/s/e8e55a68/podcast/play/111975094/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-1%2F413535467-44100-2-093d2dfb5df1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-dugout-a-black-anarchist-podcast-6944129/episodes/when-war-becomes-a-brand-how-tech-zionism-turned-conflict-into-content
Duration seconds: 2326

## Resource

What happens when war becomes something you can ‘like’ on Instagram? When war becomes a brand? We live in a world where violence is curated aesthetically in more ways than we can imagine. INSPIRED BY @uncivilized_media - "how israel uses sex to sell Zionism"...https://youtu.be/OHJEpnCL5nE?si=zugNnzR6kx540lpd WATCH ON YOUTUBE: https://youtu.be/Wo4e3SnKkjg ------------------ LEARN MORE FROM THIS VIDEO ESSAY1. “The Naked Faces of Israel” — (Book Chapter / Academic) Analyzes the Brand Israel campaign and how the state used sexuality, tech aesthetics, and Western liberalism to reframe Zionism. https://artistsforpalestine.org.uk/2017/09/04/the-naked-face-of-israel-ilan-pappe-on-rebranding-zionism/ Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism. https://www.ucpress.edu/book/9780520221499/eros-and-the-jews 2. “Zionism as an Erotic Revolution” by David Biale Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism. https://www.ucpress.edu/book/9780520221499/eros-and-the-jews 3. Sam Biddle — “Trump’s Big Beautiful Gift to Anduril” (The Intercept) https://theintercept.com/2025/07/09/trump-big-beautiful-bill-anduril/ 4. Belén Fernández — “Hollywood’s Israel Problem” (Al Jazeera / Analysis) Examines how the U.S. entertainment machine collaborates with Zionist branding strategies. https://www.aljazeera.com/opinions/2023/12/7/hollywoods-israel-problem Breakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences. https://jcfa.org/article/why-are-israels-public-relations-so-poor/ 5. “Why Israel’s Public Relations Are So Poor?” by Dr. Dan Diker Breakdown of Israel’s propaganda strat…

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