# Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6

Page: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6
Text version: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6.md
Podcast: [The Duct Tape Marketing Podcast](https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733)
Published: 2026-06-18T16:42:00+00:00
Episode link: https://ducttape.libsyn.com/your-marketing-doesnt-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6
Audio file: https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_6_-_Audio.mp3?dest-id=12167
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Duration seconds: 712

## Resource

Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth. Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database. 00:00 Introduction 01:16 The Half of Marketing You're Ignoring 03:06 The First 90 Days Make or Break Trust 07:43 Turn Customer Success Into New Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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## Transcript

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