# Write Press Releases That Generate Real Media

Page: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/write-press-releases-that-generate-real-media
Text version: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/write-press-releases-that-generate-real-media.md
Podcast: [The Duct Tape Marketing Podcast](https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733)
Published: 2026-04-30T18:21:00+00:00
Episode link: https://ducttape.libsyn.com/write-press-releases-that-generate-real-media
Audio file: https://traffic.libsyn.com/secure/ducttape/DTM_-_Mickey_Kennedy_-_Audio.mp3?dest-id=12167
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/write-press-releases-that-generate-real-media
Duration seconds: 1401

## Resource

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right. 00:00 Introduction 01:32 AI Press Releases and Earned Media 04:54 Pandemic PR Success Story 08:45 Enemy Narratives in PR 13:53 Smart Newswire Strategy 20:48 Free PR Masterclass and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/write-press-releases-that-generate-real-media/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/write-press-releases-that-generate-real-media.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.