# The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5

Page: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5
Text version: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5.md
Podcast: [The Duct Tape Marketing Podcast](https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733)
Published: 2026-06-17T17:00:00+00:00
Episode link: https://ducttape.libsyn.com/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5
Audio file: https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_5_-_Audio.mp3?dest-id=12167
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JSON: https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5
Duration seconds: 870

## Resource

Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you. 00:00 Own vs. Rented Marketing 04:42 Why Email Isn't Dead 09:08 Build a Referral Engine 10:52 The Most Underrated Lead Source 12:10 Double Down on Relationships Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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## Transcript

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