# How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3

Page: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3
Text version: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3.md
Podcast: [The Duct Tape Marketing Podcast](https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733)
Published: 2026-06-10T17:29:00+00:00
Episode link: https://ducttape.libsyn.com/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-2
Audio file: https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_3_-_YT.mp3?dest-id=12167
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JSON: https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3
Duration seconds: 1123

## Resource

Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors. 00:00 Introduction 04:32 How AI Search Is Changing Marketing 10:05 Your Website Should Sell, Not Explain 12:25 Build Content AI Will Recommend 15:40 Why Third-Party Mentions Matter More 17:23 See If AI Recommends Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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## Transcript

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