# Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2

Page: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/busy-marketing-empty-pipeline-here-s-why-7-steps-to-small-business-marketing-success-episode-2
Text version: https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/busy-marketing-empty-pipeline-here-s-why-7-steps-to-small-business-marketing-success-episode-2.md
Podcast: [The Duct Tape Marketing Podcast](https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733)
Published: 2026-06-04T11:30:00+00:00
Episode link: https://ducttape.libsyn.com/7-steps-to-small-business-marketing-success-episode-2
Audio file: https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_7_Steps_2__-_Audio.mp3?dest-id=12167
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JSON: https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/busy-marketing-empty-pipeline-here-s-why-7-steps-to-small-business-marketing-success-episode-2
Duration seconds: 723

## Resource

Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass. 00:00 Introduction 01:26 Random Acts of Marketing Explained 03:44 How to Define Your Ideal Client 08:04 How to Differentiate Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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## Transcript

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