# What is the strategist's job in a time of turmoil?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/what-is-the-strategist-s-job-in-a-time-of-turmoil
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/what-is-the-strategist-s-job-in-a-time-of-turmoil.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-02-26T09:35:11+00:00
Episode link: https://shows.acast.com/the-drum-network-podcast/episodes/what-is-the-strategists-job-in-a-time-of-turmoil
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69a013d0fa5595772286a45b/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/what-is-the-strategist-s-job-in-a-time-of-turmoil
Duration seconds: 2631

## Resource

Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change? Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290 Hosted on Acast. See acast.com/privacy for more information.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/what-is-the-strategist-s-job-in-a-time-of-turmoil/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-drum-podcast-1264371/what-is-the-strategist-s-job-in-a-time-of-turmoil.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.