# The 2026 Winter Olympics & the future of social strategy

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/the-2026-winter-olympics-the-future-of-social-strategy
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/the-2026-winter-olympics-the-future-of-social-strategy.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-02-19T14:42:48+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69972168e1d87731190d41d4/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/the-2026-winter-olympics-the-future-of-social-strategy
Duration seconds: 2587

## Resource

We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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