# How subs and ads are transforming the New York Times

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/how-subs-and-ads-are-transforming-the-new-york-times
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/how-subs-and-ads-are-transforming-the-new-york-times.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2025-12-04T12:21:51+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69317cdfd6bc23eda2a5c2bb/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/how-subs-and-ads-are-transforming-the-new-york-times
Duration seconds: 2665

## Resource

Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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