# Cowards Don't Go to Heaven: Eugene Cheong's message to young creatives

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/cowards-don-t-go-to-heaven-eugene-cheong-s-message-to-young-creatives
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/cowards-don-t-go-to-heaven-eugene-cheong-s-message-to-young-creatives.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-07-16T13:25:07+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a58dbb45c9bbab5e4316b14/media.mp3
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Duration seconds: 2718

## Resource

Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards Don't Go to Heaven, distills a life of creative understanding into a coffee-table book of handwritten (and illustrated) aphorisms and invective. He tells The Drum Podcast why a little anger is necessary for creative growth, how being "openly Christian" has shaped his creative practice, and how he went from failing his O-Level in English to being one of the most-awarded copywriters in the world. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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