# AI & automation: from hype to workflow

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/ai-automation-from-hype-to-workflow
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/ai-automation-from-hype-to-workflow.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-06-17T13:45:28+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a32a4f8a43c1651f4511f60/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/ai-automation-from-hype-to-workflow
Duration seconds: 2324

## Resource

Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey. Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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