# Ep 31 - The Perception Gap: Why 76% of seniors aren't considering your community?

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Text version: https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-31-the-perception-gap-why-76-of-seniors-aren-t-considering-your-community.md
Podcast: [The Drake Insights Podcast](https://stenobird.com/podcast/the-drake-insights-podcast-7089151)
Published: 2026-01-14T13:00:00+00:00
Episode link: https://drakestrategic.podbean.com/e/ep-31-the-perception-gap-why-76-of-seniors-arent-considering-your-community/
Audio file: https://mcdn.podbean.com/mf/web/gvc2pdnrdmkyswbc/Ep_31_-_Rick_Whittington_The_Perception_Gap_Research_Studybp067.mp3
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Duration seconds: 2372

## Resource

In Episode 31 of The Drake Insights Podcast, host Natasha Drake is joined by Rick Whittington, President of Whittington Consulting, to break down a brand-new national research study that reveals a massive perception gap in senior living—one that’s quietly impacting occupancy, lead quality, and trust We unpack why the majority of older adults don’t believe they’ll ever need senior living, how cost misconceptions are shaping decisions long before sales ever gets involved, and why most families are researching digitally during moments of stress and crisis—often late at night, when no one is available to help. If you work in senior living sales, marketing, leadership, or operations, this episode will fundamentally change how you think about: Who your real competition is How prospects actually make decisions What today’s seniors and caregivers are looking for online And why doing “what’s always worked” may no longer be enough 👉 The full research study is available to download at https://seniorcaregrowth.com/ To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Whittington Consulting at https://www.rickwhittington.com/ Full YouTube Episode: https://youtu.be/9KeT3S4vYLE

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