# Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing

Page: https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing
Text version: https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing.md
Podcast: [The Drake Insights Podcast](https://stenobird.com/podcast/the-drake-insights-podcast-7089151)
Published: 2025-10-22T12:00:00+00:00
Episode link: https://drakestrategic.podbean.com/e/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing/
Audio file: https://mcdn.podbean.com/mf/web/7v67tqmuvqjrvpmd/Ep_28_-_Sabal_Strategy_Podcast8k7fv.mp3
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Duration seconds: 2592

## Resource

In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeger — to uncover how data-driven strategy is reshaping senior living marketing. Together, they break down real-world case studies, including how a small memory care community turned zero direct mail responses into 70+ RSVPs and sales-qualified leads using highly targeted data, omnichannel marketing, and a smarter approach to audience modeling. From CRM clean-up and AI integration to exact-match digital audiences and personalized event marketing, this episode dives deep into what it takes to create campaigns that actually work. If you work in senior living marketing, sales, or strategy, this episode is a must-watch for learning how to maximize results with a modest budget and a modern approach. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Sabal Strategy at https://sabalstrategy.com/ Full YouTube Episode: https://youtu.be/gJ6XjPT_JV0

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## Transcript

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