# The Long View — Treating Today's Visit as the Beginning, Not the End

Page: https://stenobird.com/podcast/the-distinctive-dermatologist-6371768/the-long-view-treating-today-s-visit-as-the-beginning-not-the-end
Text version: https://stenobird.com/podcast/the-distinctive-dermatologist-6371768/the-long-view-treating-today-s-visit-as-the-beginning-not-the-end.md
Podcast: [The Distinctive Dermatologist](https://stenobird.com/podcast/the-distinctive-dermatologist-6371768)
Published: 2026-03-03T12:00:00+00:00
Episode link: https://b4675081-9ad6-44d4-8c65-8a6b09e72778.libsyn.com/the-long-view-treating-todays-visit-as-the-beginning-not-the-end
Audio file: https://traffic.libsyn.com/secure/b4675081-9ad6-44d4-8c65-8a6b09e72778/SCO_Podcast_3_3_26.mp3?dest-id=3999336
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JSON: https://stenobird.com/v1/public/podcasts/the-distinctive-dermatologist-6371768/episodes/the-long-view-treating-today-s-visit-as-the-beginning-not-the-end
Duration seconds: 480

## Resource

This episdode of The Distinctive Dermatologist challenges a mindset that quietly shapes many dermatology practices — often without anyone realizing it. It's the idea that today's appointment is the goal; that the visit itself is the finish line. Many practices unintentionally operate in short-term mode — focused on resolving the issue in front of them instead of strengthening the relationship that surrounds it. This episode also reveals the question that forces a shift from short-term efficiency to long-term trust. Thank to our sponsor, GentleCure from SkinCure Oncology , whose work supports expanded awareness of treatment options for appropriate cases of non-melanoma skin cancer. Their commitment reflects an important principle behind today's message: when patients understand their options and feel included in decisions, trust deepens — and long-term relationships thrive. Thanks, too, to those in attendance at my presentation to the Association of Dermatology Administrators and Managers in Chicago this past weekend. It was a pleasure to connect with you about the Ultimate Customer Experience® in your dermatology practices.

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## Transcript

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