# Episode 75: Why Are People Paying $25 For SOAP?!

Page: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-75-why-are-people-paying-25-for-soap
Text version: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-75-why-are-people-paying-25-for-soap.md
Podcast: [The Dirty Heifers](https://stenobird.com/podcast/the-dirty-heifers-7148634)
Published: 2026-05-28T09:00:00+00:00
Episode link: https://rss.com/podcasts/the-dirty-heifers/2864023
Audio file: https://content.rss.com/episodes/308008/2864023/the-dirty-heifers/2026_05_27_21_48_56_966d154e-5cef-4c72-ba10-4a5ab7ec06a0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-dirty-heifers-7148634/episodes/episode-75-why-are-people-paying-25-for-soap
Duration seconds: 3787

## Resource

Why is EVERYTHING suddenly “luxury”? 👀 From $56 bars of soap to “fine fragrance mists,” the Dirty Heifers break down the rise of luxury branding in bath & body products — and whether it’s genius marketing or complete nonsense. We talk: 🧼 Triple-milled soap 💸 $25 acne soap bars 🛁 Bath & Body Works “luxury” rebrand 📦 Packaging psychology ✨ Self-care culture 👀 Why handmade soap is suddenly trendy again Featuring: Margaret from Warm & Fuzzy Soapery Jessie from Country Lather Soapworks Shauna from Bawauna Bath & Body If you love soapmaking, small business chaos, skincare trends, handmade products, or just hearing three heifers spiral about expensive lotion… welcome home. #soapmaking #smallbusiness #bathandbodyworks #luxury #handmadesoap #podcast

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## Transcript

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