# Episode 67: The "Messy Middle": Why You Don't Recognize Yourself Anymore

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Text version: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-67-the-messy-middle-why-you-don-t-recognize-yourself-anymore.md
Podcast: [The Dirty Heifers](https://stenobird.com/podcast/the-dirty-heifers-7148634)
Published: 2026-04-02T09:00:00+00:00
Episode link: https://rss.com/podcasts/the-dirty-heifers/2677760
Audio file: https://content.rss.com/episodes/308008/2677760/the-dirty-heifers/2026_03_31_14_46_42_18acc6b2-3ee7-466b-9c27-ca0aa93c6e24.mp3
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Duration seconds: 3822

## Resource

Running a business changes your bank account and your schedule—but nobody warns you about how much it changes you . In this episode, we’re peeling back the curtain on the "business metamorphosis." From learning how to set hard boundaries and saying "no" without a follow-up apology, to the total shift in money mindset that happens when you stop treating your craft like a hobby, we’re discussing the version of ourselves we’ve had to become to keep growing. Whether you’re just starting out or you’re deep in the messy middle of building your brand, this conversation is for anyone who feels like they’re outgrowing their old skin. We want to hear from you: What is one thing you used to be afraid of in your business that now feels like second nature? Let’s talk about it in the comments! In this episode, we cover: The transition from "hobbyist" to "CEO" mindset. How to set boundaries with customers (and yourself). Why "business therapy" is essential for long-term success. Overcoming the fear of charging what you’re worth.

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## Transcript

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