# Episode 62: Your Reputation is CURRENCY: How to Build (and Not Destroy) Your Brand 💸

Page: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand
Text version: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand.md
Podcast: [The Dirty Heifers](https://stenobird.com/podcast/the-dirty-heifers-7148634)
Published: 2026-03-05T10:00:00+00:00
Episode link: https://rss.com/podcasts/the-dirty-heifers/2593921
Audio file: https://content.rss.com/episodes/308008/2593921/the-dirty-heifers/2026_03_02_16_24_49_21ee1da9-d73e-47de-acfd-68efe3d27b05.mp3
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Duration seconds: 4129

## Resource

Your reputation is the only thing people see before they ever buy your product—and in 2026, it's more fragile than ever. In this episode, Margaret, Shauna, and Mini Heifer dive deep into why reputation is the ultimate "currency" for small businesses. We’re getting real about: The #1 mistake entrepreneurs make when a customer order goes wrong. How to build a bridge of trust with complete strangers online. The "Reprobate" behavior that is quietly killing your brand’s value. Why we refuse to talk politics on our business pages (and why you might want to stop too). The "To Delete or Not to Delete" debate: How to handle trolls and negative reviews without looking desperate. Plus: Mini Heifer shares a chilling first-hand account of surviving Hurricane Katrina and the 48-hour journey back to a home that looked like a "box of matchsticks".

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## Transcript

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