# Episode 60: "My Competition is Unilever" — Scaling a Rugged Soap Brand with Redneck Engineering

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Text version: https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-60-my-competition-is-unilever-scaling-a-rugged-soap-brand-with-redneck-engineering.md
Podcast: [The Dirty Heifers](https://stenobird.com/podcast/the-dirty-heifers-7148634)
Published: 2026-02-19T10:00:00+00:00
Episode link: https://rss.com/podcasts/the-dirty-heifers/2558091
Audio file: https://content.rss.com/episodes/308008/2558091/the-dirty-heifers/2026_02_18_14_55_13_6e794f0e-998b-43fc-9b8e-fe85196d56d5.mp3
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Duration seconds: 4132

## Resource

What happens when you outgrow your kitchen… but you’re not quite ready for a warehouse? In this episode of The Dirty Heifers Podcast, we sit down with Joe from Kingston Oak Soap Company to talk about the real side of scaling a handmade business — the stuff nobody warns you about. We get into: • Master batching oils (beer brewers, oil drums, and redneck engineering included) • When to ditch products that won’t scale • The pricing anxiety that keeps makers stuck • Hiring help before you feel “ready” • Wholesale vs. retail vs. full-time job escape plans • Social media burnout and algorithm frustration • Why your real competition isn’t other makers If you’ve ever asked yourself: “Am I underpricing?” “Can I actually afford to grow?” “Do I even want this to get bigger?” This episode is for you. Drop your answer to our Question of the Day in the comments: 👉 What are YOU afraid to scale in your business… and why? Because growth isn’t just about bigger molds — it’s about bigger decisions.

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## Transcript

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