# Episode 92: Inside the Black Box with Shi Shi

Page: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-92-inside-the-black-box-with-shi-shi
Text version: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-92-inside-the-black-box-with-shi-shi.md
Podcast: [The Digital Marketeer](https://stenobird.com/podcast/the-digital-marketeer-6613589)
Published: 2026-03-24T12:08:36+00:00
Episode link: https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-92-Inside-the-Black-Box-with-Shi-Shi-e3gt7ji
Audio file: https://anchor.fm/s/d985f258/podcast/play/117398578/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-24%2F420662135-44100-2-8d5c8447c0c35.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-92-inside-the-black-box-with-shi-shi
Duration seconds: 1816

## Resource

Episode 92: Inside the Black Box with Shi Shi Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and highlights a startling stat: by 2028, 12% of U.S. energy may power AI. She also discusses fixing ad redundancy, her leap from corporate to startup life, and why owning your expertise matters, especially in unequal environments. About Shi Shi: Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems. This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com. Website: https://www.equativ.com/ LinkedIn: https://www.linkedin.com/company/equativ/ Instagram: https://www.insta…

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## Transcript

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