# Episode 90: Beyond the Billboard with Jessica Silva

Page: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-90-beyond-the-billboard-with-jessica-silva
Text version: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-90-beyond-the-billboard-with-jessica-silva.md
Podcast: [The Digital Marketeer](https://stenobird.com/podcast/the-digital-marketeer-6613589)
Published: 2026-03-10T06:14:33+00:00
Episode link: https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-90-Beyond-the-Billboard-with-Jessica-Silva-e3g728u
Audio file: https://anchor.fm/s/d985f258/podcast/play/116672222/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-10%2F419674459-44100-2-6cc63d743567.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-90-beyond-the-billboard-with-jessica-silva
Duration seconds: 3032

## Resource

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top. About Jessica Silva: Jess is the Chief Operating Officer of the Americas at Screenverse, one of the largest programmatic digital out-of-home networks in the U.S., where she leads go-to-market strategy, commercial operations, and national growth. A seasoned programmatic advertising executive, Jess has spent her career building and scaling high-growth revenue organizations across adtech and digital media. Prior to Screenverse, she served as CMO at Rebel Interactive Group and co-founded Throne Technologies, a programmatic media agency. A champion of underrepresented media channels and the people who power them, Jess believes the next era of advertising will be defined by real-world attention and the teams bold enough to build it. About Screenverse: Screenverse is the largest programmatic digital out-of-home network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results. Discover more at screenversemedia.com This episode has been brought to you by Equativ. Equativ is a global, end-to-end media plat…

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## Transcript

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