# Episode 89: Seen Vs. Viewed with Gina Cavallo Page: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-89-seen-vs-viewed-with-gina-cavallo Text version: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-89-seen-vs-viewed-with-gina-cavallo.md Podcast: [The Digital Marketeer](https://stenobird.com/podcast/the-digital-marketeer-6613589) Published: 2026-03-04T10:00:13+00:00 Episode link: https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-89-Seen-Vs--Viewed-with-Gina-Cavallo-e3ftsft Audio file: https://anchor.fm/s/d985f258/podcast/play/116371389/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-4%2F419261408-44100-2-b2c53f99558dd.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-89-seen-vs-viewed-with-gina-cavallo Duration seconds: 2722 ## Resource Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about relationships, it's about walking in with three undeniable reasons why your product is different, and why she refuses to sell anything she's not genuinely passionate about because "if I don't think it's cool, no one's going to buy it." Now she's bringing European AI innovation to the US and building a team of badasses who work hard, collaborate fiercely, and bring the kind of culture where people actually want to show up every day. About Gina Cavallo: Experienced sales leader with a demonstrated history of driving revenue across media and martech companies; setting and delivering on sales strategies across both Tier 1 & 2 media agencies as well as top direct brands. She has built and managed regional and national teams and worked across global teams and business in North America, EMEA and APAC. Beyond her foundation within digital media agencies; she has had the opportunity to work across several diverse products throughout her career honing knowledge and expertise across performance marketing, big data onboarding and applications, mobile marketing, advanced tv targeting and measurement, shopper marketing, advanced attention measurement, and business insights and analytics. Her strongest skill sets are within team building, driving new and incremental revenue, thinking creatively to look for new business development opportunities and partnerships and establishing and ma… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-89-seen-vs-viewed-with-gina-cavallo/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-89-seen-vs-viewed-with-gina-cavallo.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.