# Episode 104: Identity Crisis with Jonah Travis

Page: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-104-identity-crisis-with-jonah-travis
Text version: https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-104-identity-crisis-with-jonah-travis.md
Podcast: [The Digital Marketeer](https://stenobird.com/podcast/the-digital-marketeer-6613589)
Published: 2026-06-16T15:09:30+00:00
Episode link: https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-104-Identity-Crisis-with-Jonah-Travis-e3ks7rh
Audio file: https://anchor.fm/s/d985f258/podcast/play/121560369/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-16%2F426252951-44100-2-5f7969216d0bb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-104-identity-crisis-with-jonah-travis
Duration seconds: 2737

## Resource

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality. About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis. About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions. Discover more at intentiq.com

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## Transcript

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