# 2554: Evolve - Thriving in Dentistry's New Reality

Page: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2554-evolve-thriving-in-dentistry-s-new-reality
Text version: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2554-evolve-thriving-in-dentistry-s-new-reality.md
Podcast: [The Dentalpreneur Podcast w/ Dr. Mark Costes](https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923)
Published: 2026-07-16T13:30:00+00:00
Episode link: https://markcostes.libsyn.com/2554-evolve-thriving-in-dentistrys-new-reality
Audio file: https://traffic.libsyn.com/secure/markcostes/2554.mp3?dest-id=265820
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JSON: https://stenobird.com/v1/public/podcasts/the-dentalpreneur-podcast-w-dr-mark-costes-467923/episodes/2554-evolve-thriving-in-dentistry-s-new-reality
Duration seconds: 3868

## Resource

On today's episode, Dr. Mark Costes delivers his main stage presentation during the 13th Annual Dental Success Summit, using the story of Jerry the lobster as a powerful metaphor for growth, vulnerability, and the need to shed old ways of operating. Mark reflects on his own journey through academic challenges, practice ownership, burnout, and reinvention, then connects those lessons to the current state of dentistry. He breaks down the major headwinds facing the profession, including staffing shortages, rising wages, flat PPO reimbursements, declining practice ownership, margin compression, burnout, and the growing divide between elite independent practices and those stuck in the middle. Mark also introduces the frameworks DSI uses to help dentists build stronger systems, better leadership, healthier lives, and more scalable practices, reminding owners that what got them here will not get them where they want to go next. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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## Transcript

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