# 2538: You Were Trained To Fix Teeth. Nobody Trained You To Run A Business

Page: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2538-you-were-trained-to-fix-teeth-nobody-trained-you-to-run-a-business
Text version: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2538-you-were-trained-to-fix-teeth-nobody-trained-you-to-run-a-business.md
Podcast: [The Dentalpreneur Podcast w/ Dr. Mark Costes](https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923)
Published: 2026-06-24T13:30:00+00:00
Episode link: https://markcostes.libsyn.com/2538-you-were-trained-to-fix-teeth-nobody-trained-you-to-run-a-business
Audio file: https://traffic.libsyn.com/secure/markcostes/2538.mp3?dest-id=265820
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JSON: https://stenobird.com/v1/public/podcasts/the-dentalpreneur-podcast-w-dr-mark-costes-467923/episodes/2538-you-were-trained-to-fix-teeth-nobody-trained-you-to-run-a-business
Duration seconds: 3100

## Resource

On today's episode, Dr. Bill Keith speaks during the April 2026 Mastermind about shifting from the clinical brain to the CEO brain and why practice owners must learn to zoom out, identify patterns, and build teams that can surface problems before they become costly. Drawing from examples in aviation, Toyota manufacturing, hospital operating rooms, Southwest Airlines, and the Challenger disaster, he explains how the people closest to the work often hold the most important information, yet may not feel safe or empowered to speak up. The episode explores how dentists can create psychological safety, use one-on-ones and anonymous feedback, encourage team members to "pull the cord," and build systems that move knowledge from the front lines to leadership. Dr. Keith challenges owners to stop being the hero who solves every issue and instead develop a culture where the team is trusted, heard, and equipped to help the practice grow. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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## Transcript

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