# 2529: The Culture Formula Behind a $9 Million Practice

Page: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2529-the-culture-formula-behind-a-9-million-practice
Text version: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2529-the-culture-formula-behind-a-9-million-practice.md
Podcast: [The Dentalpreneur Podcast w/ Dr. Mark Costes](https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923)
Published: 2026-06-11T13:30:00+00:00
Episode link: https://markcostes.libsyn.com/2529-the-culture-formula-behind-a-9-million-practice
Audio file: https://traffic.libsyn.com/secure/markcostes/2529.mp3?dest-id=265820
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Duration seconds: 1646

## Resource

On today's episode, Dr. Mark Costes sits down with Dr. Bill Keith live from Thrive Live in Las Vegas to talk about the journey from accounting cubicles to building a massive, high-performing dental practice in Kansas City. Bill shares how he transitioned into dentistry, bought his father's practice, expanded into a 23-operatory facility, and grew the business from $2.7 million to nearly $9 million in revenue. Mark and Bill dive into the realities of scaling, including hygiene capacity, doctor leadership, culture protection, compensation, staffing challenges, and why putting the right people in the right seats matters more than simply filling positions. They also explore Bill's doctor equity model, how he keeps associates engaged, and the intentional systems that allow him to step out of day-to-day clinical work while continuing to grow the practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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## Transcript

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