# 2523: The New Rules for Getting Better Patients

Page: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2523-the-new-rules-for-getting-better-patients
Text version: https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923/2523-the-new-rules-for-getting-better-patients.md
Podcast: [The Dentalpreneur Podcast w/ Dr. Mark Costes](https://stenobird.com/podcast/the-dentalpreneur-podcast-w-dr-mark-costes-467923)
Published: 2026-06-03T13:30:00+00:00
Episode link: https://markcostes.libsyn.com/2523-the-new-rules-for-getting-better-patients
Audio file: https://traffic.libsyn.com/secure/markcostes/2523.mp3?dest-id=265820
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JSON: https://stenobird.com/v1/public/podcasts/the-dentalpreneur-podcast-w-dr-mark-costes-467923/episodes/2523-the-new-rules-for-getting-better-patients
Duration seconds: 2682

## Resource

On today's episode, Dr. Mark Costes sits down with Ryan Gross, CEO of CMOShare, to talk about the rapid evolution of AI in dental marketing and how practices can use smarter data to drive real revenue growth. Ryan explains how AI can connect marketing, phone data, practice management software, and financials to uncover what is actually holding a practice back, from poor call conversion to limited hygiene availability. They also discuss the risks of relying on generic AI prompts, why implementation still matters more than information, and how practices can use collective intelligence to attract better patients and improve case acceptance. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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## Transcript

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