# How Falling Birth Rates Reshape the Toy Industry

Page: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-toy-industry-6
Text version: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-toy-industry-6.md
Podcast: [The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact](https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733)
Published: 2026-07-01T18:21:08+00:00
Episode link: https://audio.fexingo.com/business/the-demographics-podcast/episode-0087.mp3
Audio file: https://audio.fexingo.com/business/the-demographics-podcast/episode-0087.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/episodes/how-falling-birth-rates-reshape-the-toy-industry-6
Duration seconds: 559

## Resource

In this episode, Lucas and Luna explore how declining birth rates are reshaping the toy industry. With fewer children being born, toy companies are pivoting from traditional baby and toddler products toward older age segments, collectibles for adults (like LEGO's botanical sets and Hasbro's adult-focused lines), and multi-generational play. They also examine the rise of 'kidult' spending and how brands like Mattel are adapting their marketing to target parents as purchasers for longer. Key data points include the 2.3% year-over-year decline in U.S. toy sales in 2025 and the shift toward educational and STEM toys that appeal to quality-conscious parents. The episode also touches on the global disparity: while Western birth rates fall, markets like India and Southeast Asia offer growth. A must-listen for anyone understanding demographic shifts in consumer markets. #ToyIndustry #FallingBirthRates #Kidult #Demographics #LEGO #Hasbro #Mattel #STEMtoys #Collectibles #ConsumerTrends #Economics #Retail #GenerationalSpending #EducationalToys #GlobalMarkets #BusinessStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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