# How Falling Birth Rates Reshape the Toy Industry

Page: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-toy-industry-3
Text version: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-toy-industry-3.md
Podcast: [The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact](https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733)
Published: 2026-06-09T05:57:55+00:00
Episode link: https://audio.fexingo.com/business/the-demographics-podcast/episode-0040.mp3
Audio file: https://audio.fexingo.com/business/the-demographics-podcast/episode-0040.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/episodes/how-falling-birth-rates-reshape-the-toy-industry-3
Duration seconds: 458

## Resource

Episode 40 explores how demographic decline is hitting the global toy industry. With fewer children being born, major toy companies like LEGO and Hasbro are pivoting to adult consumers, licensing franchises, and educational products. Lucas and Luna discuss the data: a 15% drop in the under-14 population in Japan over the past decade, and how LEGO's adult-focused sets now account for nearly a third of its revenue. They also look at Barbie's shift toward collector dolls and the rise of 'kidults' as a key market. The episode ties these trends to broader economic implications for manufacturing, retail, and entertainment. #ToyIndustry #Demographics #FallingBirthRates #LEGO #Hasbro #Mattel #Kidults #AdultCollectors #Licensing #EducationalToys #JapanPopulation #Barbie #ConsumerBehavior #Economics #BusinessPodcast #FexingoBusiness #DemographicsPodcast #AgingPopulation Keep every episode free: buymeacoffee.com/fexingo

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