# How Falling Birth Rates Reshape the Beer Industry

Page: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-beer-industry
Text version: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-reshape-the-beer-industry.md
Podcast: [The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact](https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733)
Published: 2026-07-08T06:12:47+00:00
Episode link: https://audio.fexingo.com/business/the-demographics-podcast/episode-0100.mp3
Audio file: https://audio.fexingo.com/business/the-demographics-podcast/episode-0100.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/episodes/how-falling-birth-rates-reshape-the-beer-industry
Duration seconds: 553

## Resource

Episode 100 of The Demographics Podcast explores how declining birth rates and an aging population are transforming the beer industry. Lucas and Luna examine why brewers from Anheuser-Busch to craft labels are pivoting from mass-market lagers to premium, lower-alcohol, and non-alcoholic options targeting older drinkers. They dig into specific data: beer consumption per capita in the US has fallen from 28 gallons in 1990 to roughly 24 gallons today, while the over-50 demographic now accounts for over 40% of total beer volume. The hosts also discuss how younger cohorts, being smaller in number, drink less overall but gravitate toward seltzers, cocktails, and cannabis beverages — forcing brewers to rethink portfolios. A concrete case: Molson Coors's 2025 launch of 'Blue Moon LightSky,' a citrus wheat ale with 4% ABV, aimed directly at the 45-plus drinker who still wants flavor without the heavy buzz. The episode closes with a question: as birth rates continue to fall, will beer become a luxury good for the childless affluent? #BeerIndustry #Demographics #AgingPopulation #BirthRates #Brewing #CraftBeer #NonAlcoholicBeer #MolsonCoors #AnheuserBusch #BlueMoon #LightSky #ConsumerBehavior #AlcoholTrends #Premiumization #Economics #ShiftingDemand #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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