# How Falling Birth Rates Are Reshaping the Pet Food Industry

Page: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-are-reshaping-the-pet-food-industry
Text version: https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733/how-falling-birth-rates-are-reshaping-the-pet-food-industry.md
Podcast: [The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact](https://stenobird.com/podcast/the-demographics-podcast-with-fexingo-aging-populations-birth-rates-and-economic-impact-7871733)
Published: 2026-07-03T06:08:45+00:00
Episode link: https://audio.fexingo.com/business/the-demographics-podcast/episode-0090.mp3
Audio file: https://audio.fexingo.com/business/the-demographics-podcast/episode-0090.mp3
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Duration seconds: 581

## Resource

Episode 90 of The Demographics Podcast explores how declining birth rates across developed economies are reshaping the pet food industry. As more households treat pets as surrogate children, premiumization and humanization are driving record spending. Lucas and Luna examine the numbers: global pet food sales hit $135 billion in 2025, with super-premium segments growing at 8% year-over-year. They discuss how Mars and Nestlé are battling for market share in a sector that now outperforms baby food in many markets. The episode also looks at the rise of fresh and frozen pet food startups, the role of veterinary nutritionists in product development, and whether the pet food boom can sustain its trajectory as birth rates continue to fall. A fascinating look at how demographic shifts create unexpected economic winners. #FallingBirthRates #PetFoodIndustry #Demographics #Economics #PetHumanization #Premiumization #MarsPetcare #NestléPurina #FreshPetFood #SuperPremium #PetEconomy #BabyFoodDecline #DemographicDividend #PetStartups #VeterinaryNutrition #ConsumerTrends #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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