# The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Page: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim
Text version: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim.md
Podcast: [The Dave Gerhardt Show (from Exit Five)](https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232)
Published: 2026-06-18T05:00:00+00:00
Episode link: https://share.transistor.fm/s/888dbdd8
Audio file: https://pdst.fm/e/media.transistor.fm/888dbdd8/f802500b.mp3
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Duration seconds: 2471

## Resource

Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer marketing agency Verbatim, breaks down how to actually build an influencer program that maps to pipeline — not just impressions. She covers her "Creator Engine" framework, how to tier creators by authority and reach, and why 90 days is the absolute minimum for a meaningful pilot. If you're trying to convince leadership this channel works, this is the playbook. Timestamps (00:00) - - Intro (01:00) - - Why influencer marketing is no longer optional in B2B (03:00) - - What most companies get wrong about influencer marketing (07:00) - - Lessons B2B can borrow from B2C influencer campaigns (08:00) - - The creator engine: how to actually structure an influencer program (13:00) - - How to choose the right creators for your goals (15:00) - - How to align your team on what success actually looks like (22:00) - - The 90-day influencer pilot framework (25:00) - - How to coach leadership on offers, ROI, and longer B2B sales cycles (34:00) - - How to discuss risk with clients before handing over creative control to influencers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive. Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai. Optimiz…

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