# How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)

Page: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen
Text version: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen.md
Podcast: [The Dave Gerhardt Show (from Exit Five)](https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232)
Published: 2026-04-03T15:13:38+00:00
Episode link: https://share.transistor.fm/s/d5bbd742
Audio file: https://pdst.fm/e/media.transistor.fm/d5bbd742/c2eb07e2.mp3
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Duration seconds: 2928

## Resource

#343 | In this session from Drive 2025 titled “ Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they’re losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity. PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to grab your ticket. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co , and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and…

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