# How to Build a Product Marketing Motion That Works (with Jeff Hardison)

Page: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison
Text version: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison.md
Podcast: [The Dave Gerhardt Show (from Exit Five)](https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232)
Published: 2026-03-05T09:00:00+00:00
Episode link: https://share.transistor.fm/s/4d945820
Audio file: https://pdst.fm/e/media.transistor.fm/4d945820/a832997c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison
Duration seconds: 3458

## Resource

#335 | Jeff Hardison , now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like inside a B2B company. They get into how Jeff structured his team to serve both a PLG motion and an enterprise sales team at the same time, why he hires for specialization instead of making everyone a generalist, and how he thinks about measuring a function that touches almost every team in the company. Jeff also shares his take on positioning and messaging, how to run product launches that actually rally the company, and the two interview questions he uses to figure out if someone will be happy in a product marketing role. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive , or check out the MCP server by clicking this link. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co , and get on the waitlist for their new MCP server by clicking here. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podc…

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